I have come to realize that systems change isn’t as complicated as I made it out to be.

In a previous post, I suggested that there are cracks in our current community systems. I’ve been reflecting on this more, and I think we need to name what’s really happening: times have changed… a lot. 

At the start of 2025, a conversation kept echoing in my head: we need to stop “programatizing” community. It captures something that has long bothered me about how we approach community work.

For the most part, organizations, communities, and brands already know what their story is. The problem isn’t the story itself. It’s how hard we make it to tell.